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Tuesday, July 11 • 11:15 - 11:45
Keynote Practice: Dr. Olaf Brugman - '3136 Sustainable Development in Business Networks - The Ecology of Dialogue and Narratives in Management'

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Sustainable Development in Business Networks - The Ecology of Dialogue and Narratives in Management (PLENARY)

The presentation shows how dialogue and narratives are drivers for sustainable business development in and by organisational networks. Sustainable development and inclusive business are required for business to maintain its social license to operate, both in a physical and in a social sense. Developing business in a sustainable way regards challenges and solutions that go beyond the sphere of control of individual businesses.

Effective stakeholder dialogue development builds narratives that influence and enable actors. They are essential both as a business intelligence tools to develop the business in its identity, strategy and operations, and also to design and realise physical, economic and social environments in which business can thrive in a legitimate and inclusive way.This is demonstrated by practical examples in the areas of green finance, sustainable agriculture and in a policy dialogue between government, business and civil society on good land governance in the Netherlands.

System dynamics models on learning, development, intercommunity relationship dynamics, ecology, mind (Gregory and Marie Catherine Bateson) and management cybernetics (Stafford Beer, Raul Espejo, Fredmund Malik, Markus Schwaninger) are used to discuss the role of dialogue and narratives in non-hierarchical organisational networks. Also, a case study on sustainable soy supply chains will be presented on how management cybernetics’ concepts and tools were used to stimulate dialogue and to use its fruits to design better sustainable business systems, using Malik Super Syntegration technology.The presentation draws conclusions on what system science can contribute to designing effective dialogues for collaborative change in organisational networks. And it suggests how experiences from business practice may inspire further dialogue and narrative-centered development of viable systems science and management cybernetics.

avatar for Dr. Olaf Brugman

Dr. Olaf Brugman

Head of Sustainable Markets, Rabobank
Olaf Brugman is an executive director and Head of Sustainable Markets, , and responsible for green and social capital market finance. He also represents Rabobank in the executive committee of the Green Bond Principles, one of the leading standards for sustainable capital market finance... Read More →

Tuesday July 11, 2017 11:15 - 11:45 CEST
Kuppelsaal der TU Wien (Karlsplatz) Resselgasse, 1040 Wien, Austria