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Tuesday, July 11 • 16:30 - 17:00
3133 Study on Innovation Management through a Case Study Based Approach

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Today, innovating new systems, solutions and services at unprecedented rates is critical for the survival of businesses in any industry sector. Increasingly, traditional products and services that are offered by businesses are not sufficient for these businesses to retain their market share and revenues. Hence, businesses are looking at innovation in anticipation of growth in their respective businesses. Globally, it has been established that, businesses need to continuously innovate so as to stay ahead of the competition. While, innovation is supposed to introduce something new to the business that disrupts their value systems, habits and culture, it is often the case that businesses fail to change sufficiently and succeed in their innovations. Even though businesses invest heavily on capital and human resources in order to come up with innovations, it is often the case that these implementations are seldom successful.

Even though businesses try their best to be innovative and adopt a wide variety of approaches, the percentage of successful innovations is significantly less all over the world. In this situation, it is widely recognized that without innovation management, businesses cannot meet the changing requirements and achieve non-linear growth that arises due to innovation. Innovation management deals with the management of business innovation practices, procedures and processes starting from ideation till its successful implementation. There are many approaches, frameworks, methodologies that has been espoused by the leaders in the field to aid in innovation management. Each of these, describe the decisions, activities, and practices that businesses could utilize to generate business value to their customers and other stakeholders in a specific context. To adopt these approaches, frameworks, and methodologies, businesses need to deal with contextual variations/extensions in the business environment, variability in geographies, vertical markets, product lines, services, customers, operating environments, technology platforms, business logic, operating contexts, interaction/integration concerns, market needs, etc.

In this paper, a study to explore the successful innovations of a large conglomerate is discussed. The objective of this study is to understand and reason over an innovation, its structure, intent, purposes, processes, success criteria, constraints, outcomes and its ability to bring in change and disruption in the business domain. Another objective is to identify, classify and understand conceptual foundations, principles, properties, core-ideas and techniques of the innovation management approaches, practices, frameworks, methodologies that were adopted by this large conglomerate and draw meaningful conclusions about their formal and spatial aspects.

Tuesday July 11, 2017 16:30 - 17:00 CEST

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