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Tuesday, July 11 • 17:00 - 17:30
3104 Digital Journey in Customer Experience Modelling

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High risk projects within a stakeholder community invite the use of systems thinking to understand the underlying complexities embedded in the relationships around assumptions of risk. Incorporating systemically derived metaphors into a project vision and scoping activity (the model system in this study being a Class III medical device design-development early planning stage), that encourages the visualization of an evolving lifecycle reference system, enables the collective formation of critical knowledge – or knowledge that compels intentional actions. A combination of entry points for systems thinking and practice into the discourse landscape of a stakeholder community (such as a project Case Study, the follow-on Business Case and GAAP recognized accounting reports linked to an associated balance sheet) can leverage the efficacy of collective economic impact valuations for a given stakeholder project venture (e.g. a private-public-partnership). Integrating a philosophy of systems with contemporary stakeholder and accounting theory, and selected entrepreneurial theories from business and non-profit models, offers a compelling approach to the collective task of a priori risk-design at the outset of a multi-entity venture. Learning how to cooperatively build a reference system of intrinsic and instrumental values that can then adapt to the dynamic emergence of stakeholder ecology decision lifecycles is an ongoing collaborative effort in values engineering. A systems philosophy approach, that surfaces critical-boundaries where the presuppositions and beliefs of stakeholder principals interact with consequence, can liberate the values engineering process and strengthen the understanding of social imperatives that can serve to regeneratively drive motivations and the subsequent choices that make a difference.

Tuesday July 11, 2017 17:00 - 17:30 CEST