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Thursday, July 13 • 16:00 - 16:30
3064 Innovation as a Strategic Tool: Analyzing the Innovation Types of Most Innovative Companies

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As known, innovation is the most important tool for individuals, organizations and states at todays’ world. Innovation has a strategic role for companies especially, because they can increase their revenues, access to new markets, increase profit margins and have a competitive advantages in sector.

Innovation can be defined as the process of implementing new ideas to create value for an organization. It involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products. So by that way companies can be sustain business growth. Also it is the key to maintain the competitiveness for long term.

This study aims to analyze the innovation kinds of most innovative companies that are in the list of 2016 Forbes. Firstly, a literature research is done and the strategic importance of innovation is highlighted. Then Boston Consulting Group’s The Most Innovative Companies 2016 List is analyzed for determining their innovation types. In the list there are 50 companies in different sectors and they were ranked by company’s revenue, R&D spending. Content analysis is used for determining the innovation types.

The study also comprises the innovation ranks between 2005 and 2016 for these companies. As a result of these analyses most of the companies are technology and telecom and most of them use product innovation.

Thursday July 13, 2017 16:00 - 16:30 CEST
2nd Floor, Room SR 125, Institut für Computertechnik,TU Wien Gußhausstraße 27-29, 1040 Wien, Austria

Attendees (3)