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Tuesday, July 11
 

16:00

3070 MS Windows Productivity Research Applied to Theatre
This work begins interdisciplinary, theoretical support for a new technical age of more creative and varied play writing and more productive theatre performance.

I summarize past, highly validated display theory that is applied in an "interdisciplinary experiment" as technical additions to a professionally, table read, full length play showing justification of the application. Results suggest further interdisciplinary research to take advantage of demonstrated benefits and address interesting problems uncovered. In contrast to much theatre today that stems from past elocution, realism and illusion ages, presently being added are technical elements reinforcing live action and dialogue including projection. Projection had to wait half a century from attempts by Tennessee Williams to introduce it in "The Glass Menagerie." I take this technical addition a step further by projecting an MS Word script with color and embedded sound and images that come with productivity and "viewability" increases traded off with increased pre-performance costs. The article defines these and following constructs. Play writing, performance and audience enjoyment can be greatly enhanced using script projection with embedded technical elements, and I present a needed, better, theoretical approach to play writing supporting this technical addition.

I summarize a Social Science experiment resulting in my former, original display theory, involving Viewability, Complexity, Productivity and MS Windows. That theory is expanded and applied to both play script "pages" in one or more MS Windows and to Proscenium Theatre Production. See papers discussing that experiment presented and published through ISSS in the '90's. I consider projection of a digital script, with embedded multi-media that is played/displayed by the projectionist, as one or more additional "virtual" cast members along with traditional non-human theatre elements. Practical considerations of script projection suggest beneficial changes in the "standard" script format. Original contributions to display theory for playwrights and theatre performance follow from summary and analysis of the results of readings of the experimental play, "Con Te Partiro," in December, 2016. Using the new theory promises very much greater opportunity for variety and creativity to the playwright and audience. MS Word is more powerful and flexible compared to existing play writing Apps. This resulting theory is applied to the script, projected image and proscenium as analogues of Windows.

Points in the theory are correlated with results--validating them as appropriate applications of the prior social sciences experimental results--suggesting a different script format and an architecture for play writing (in development). Lessons learned in the table readings suggest improvements that might be made by Microsoft to Word. Interdisciplinary research opportunities to substantiate other points in the new theory are listed.

This paper lays a guiding, validated, scientific foundation for a new, theoretical architecture of more creative and varied play scripts in a technical, interdisciplinary age of theatre, promising cost savings at performance time.

Tuesday July 11, 2017 16:00 - 16:30

16:30

3133 Study on Innovation Management through a Case Study Based Approach
Today, innovating new systems, solutions and services at unprecedented rates is critical for the survival of businesses in any industry sector. Increasingly, traditional products and services that are offered by businesses are not sufficient for these businesses to retain their market share and revenues. Hence, businesses are looking at innovation in anticipation of growth in their respective businesses. Globally, it has been established that, businesses need to continuously innovate so as to stay ahead of the competition. While, innovation is supposed to introduce something new to the business that disrupts their value systems, habits and culture, it is often the case that businesses fail to change sufficiently and succeed in their innovations. Even though businesses invest heavily on capital and human resources in order to come up with innovations, it is often the case that these implementations are seldom successful.

Even though businesses try their best to be innovative and adopt a wide variety of approaches, the percentage of successful innovations is significantly less all over the world. In this situation, it is widely recognized that without innovation management, businesses cannot meet the changing requirements and achieve non-linear growth that arises due to innovation. Innovation management deals with the management of business innovation practices, procedures and processes starting from ideation till its successful implementation. There are many approaches, frameworks, methodologies that has been espoused by the leaders in the field to aid in innovation management. Each of these, describe the decisions, activities, and practices that businesses could utilize to generate business value to their customers and other stakeholders in a specific context. To adopt these approaches, frameworks, and methodologies, businesses need to deal with contextual variations/extensions in the business environment, variability in geographies, vertical markets, product lines, services, customers, operating environments, technology platforms, business logic, operating contexts, interaction/integration concerns, market needs, etc.

In this paper, a study to explore the successful innovations of a large conglomerate is discussed. The objective of this study is to understand and reason over an innovation, its structure, intent, purposes, processes, success criteria, constraints, outcomes and its ability to bring in change and disruption in the business domain. Another objective is to identify, classify and understand conceptual foundations, principles, properties, core-ideas and techniques of the innovation management approaches, practices, frameworks, methodologies that were adopted by this large conglomerate and draw meaningful conclusions about their formal and spatial aspects.

Tuesday July 11, 2017 16:30 - 17:00

17:00

3104 Digital Journey in Customer Experience Modelling
High risk projects within a stakeholder community invite the use of systems thinking to understand the underlying complexities embedded in the relationships around assumptions of risk. Incorporating systemically derived metaphors into a project vision and scoping activity (the model system in this study being a Class III medical device design-development early planning stage), that encourages the visualization of an evolving lifecycle reference system, enables the collective formation of critical knowledge – or knowledge that compels intentional actions. A combination of entry points for systems thinking and practice into the discourse landscape of a stakeholder community (such as a project Case Study, the follow-on Business Case and GAAP recognized accounting reports linked to an associated balance sheet) can leverage the efficacy of collective economic impact valuations for a given stakeholder project venture (e.g. a private-public-partnership). Integrating a philosophy of systems with contemporary stakeholder and accounting theory, and selected entrepreneurial theories from business and non-profit models, offers a compelling approach to the collective task of a priori risk-design at the outset of a multi-entity venture. Learning how to cooperatively build a reference system of intrinsic and instrumental values that can then adapt to the dynamic emergence of stakeholder ecology decision lifecycles is an ongoing collaborative effort in values engineering. A systems philosophy approach, that surfaces critical-boundaries where the presuppositions and beliefs of stakeholder principals interact with consequence, can liberate the values engineering process and strengthen the understanding of social imperatives that can serve to regeneratively drive motivations and the subsequent choices that make a difference.

Tuesday July 11, 2017 17:00 - 17:30

17:30

3096 Industry Needs for Data Warehousing Students: Using SSM as Hermeneutic Data Analysis Tool for Interpretive Interview Data
The soft systems methodology was developed by Peter Checkland over an extended period of time to assist organisational improvements. It provides tools to assist different stakeholders to articulate their perspectives on the best action to be taken in problem environments. It is grounded in the ideas of soft systems thinking, where systems are viewed as conceptual models to make sense of a messy real world environment. The original focus of soft systems methodology is organisational use rather than academic use. In this paper we demonstrate how the soft systems methodology can be used to guide and analyse interpretive interviews with participants in an academic research project in the context of interpretive research methodology.

We reflect on the hermeneutic nature of interpretive qualitative data collection and analysis and then we show that an activity diagram as used in the soft systems methodology, is a valid data analysis technique in terms of the epistemological context of interpretive data analysis.

We demonstrate our proposal by means of the data analysis of interpretive interviews of data warehouse practitioners on their perspectives of the required skills of information technology students majoring in data warehousing. We compiled activity diagrams and used them in communication with our participants, thus enabling our participants to verify our data analysis and enhance our understanding of their perspectives. We show how different perspectives can be represented and reflected upon after compiling activity diagrams and how different perspectives can be accommodated to develop a single strategy for change.

Our main contribution is to demonstrate the suitability of the soft systems methodology in data collection and analysis in interpretive cases studies where strategies for changes are studied.

The paper is organised in four main sections, starting with a discussion on the ontological and epistemological assumptions of interpretive case studies in order to show that it is possible to use the soft systems methodology from an interpretive research perspective. The second section provides a very brief discussion of the soft systems methodology. Our main contribution is in section three, providing justification and guidance for using the soft systems methodology to guide data collection and analysis in the context of interpretive research methodology. We demonstrate our proposal in the fourth section, where we show how we analysed interpretive interview data. Our paper concludes with reflection and recommendations.

Tuesday July 11, 2017 17:30 - 18:00