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Wednesday, July 12


3135 Proposal of a Capability Maturity Model for Health and Productivity Management

1. Background

Currently, as society progresses, it faces a challenge of increased social security expenses. It is important for companies to promote health, in order to suppress the growth of social security expenses. Considering this, the Ministry of Economy, Trade and Industry initiated the “Health and Productivity Management Stock Selection” and the “Certified Health and Productivity Management Organization Recognition Program.” However, as health and productivity management (HPM) is a relatively new perspective, individuals within a company, who are responsible for HPM, are struggling to identify the problems to design and conduct HPM activities.

2. Proposal

We propose the following two items. The first is a capability maturity model for health and productivity management (CMM-HPM) and the second is a guideline to utilize the CMM-HPM in accordance with the objectives.

2-1 Development of the CMM-HPM

The purpose of this research is to establish a system that enables business managers in charge of HPM to comprehend the overall picture, clarify issues, make specific efforts, and improve HPM activities.

In order to realize the above purpose, we extracted 19 evaluation criteria, based on the “HPM superior corporation certification” announced by the Ministry of Economy, Trade and Industry.

We defined the criteria of each level as follows:

Level 1 is the “Initial Level” in which the HPM activities are not performed or are performed temporarily. There is no evidence to confirm that these activities were continuously conducted. Level 2 is the “Managed Level” in which a specific person leads the HPM activities. These activities can continue as long as the specific person remains in the respective position. However, there is no evidence to confirm that these activities would be continuously conducted after the person moves to another position. Level 3 is the “Defined Level” in which the activities are defined in the company rules and/or processes. These activities are expected to be continuously conducted, considering that the rules and/or processes do not change. Level 4 is the “Quantitatively Managed Level” in which the performance of the activities is measured and managed, based on the measured data. Level 5 is the “Optimizing Level” in which processes or activities can be improved, based on the analysis of the measured data.

In order to develop the CMM-HPM, we divided the 19 evaluation items into five levels.

2-2 Developing guidelines to utilize the CMM-HPM

Using the CMM-HPM, it is possible to identify the current status of HPM activities. However, it is not easy to decide the starting point of the 19 evaluation items of the CMM-HPM. Therefore, we developed guidelines that state the starting point of the CMM-HPM, according to the purpose of the HPM.

As a result of analyzing the companies that conducted HPM, it was identified that there are three major patterns of HPM objectives. The three patterns are “improving productivity,” “creating a safe workplace,” and “matching with the business.”

We conducted a system analysis for each objective and created causal-loops. Moreover, in order to meet the research objective, we developed guidelines to identify the most appropriate item of CMM-HPM to commence from, for the efficiency of the activities.

3. Evaluation

The validity of the CMM-HPM and the guidelines were evaluated for 41 companies.

The 41 companies evaluated are selected from companies listed in the “Health and Productivity Stock Selection”, examples of efficiently conducting HPM in previous research, and the “Corporate Case Study on HPM Activities” by the Japan Economic Organization Federation.

The results confirm the validity of the CMM-HPM and the guidelines.

Wednesday July 12, 2017 16:00 - 16:30
2nd Floor, Room SR 125, Institut für Computertechnik,TU Wien Gußhausstraße 27-29, 1040 Wien, Austria


3166 Proposal of Visualising Model of Customer Demands Sufficiency Degree in Designing Private Life Insurance
Since May 2016, customer demands confirmation at the time of insurance solicitation was strengthened by the Japanese Financial Services Agency (FSA). It requires not only confirming what customer is requiring but also to realize what is required though the insurance plan proposal. To realize this, insurance company must firstly understand their customer’s needs then secondly need to show how the it can be realized though insurance plan proposed as well as how it matches with their own needs. This means both customer needs and the matches between customer intention and the proposal must by visualized. The visualisation can be realized by using three-dimensional model which has time, space and products axes. These three axes represent the elements of insurance products, which time represents 'when' insured will deserves the benefits and space represents 'for what' insured will deserves as the benefit. The customers expectation to insurance, in other words, is to clarify the function which customer are expecting out of entire functions of insurance. That is, clarifying which function of insurance is required by customer means that customer demands of insurance is identified. Therefore, the three-dimensional model can be used to visualize both what insurance can do and also the customer demands itself.

This paper aims to propose a visualised three-dimensional model which represents the structure, essence and the concept of insurance. The three-dimensional model is a model which enables the visualization of sufficiency degree of customer demands that are considered to be invisible in most of the cases. Each axes of three-dimension represents the function of life insurance. The visualising model of customer demand sufficiency degree enables to comprehends the function of insurance in public social security, private life/non-life insurance and customer demands point of view. Through the process of understanding insurance as a system using this model, people will understand how can insurance support their financial risk and find out what they should and should not expect for private life insurance product.

Through the result of workshop and the interviews to the professionals and the specialist of life insurance as for an evaluation of the model, it was proved that the model helped understanding the features and function of life insurance and participants could know their needs of insurance. And, also, they had the impression that life insurance is something valuable and will benefit for future financial risks.

Wednesday July 12, 2017 16:30 - 17:00
2nd Floor, Room SR 125, Institut für Computertechnik,TU Wien Gußhausstraße 27-29, 1040 Wien, Austria